APPLE TV PRICE UPDATE

Apple TV Is Now $14.99 a Month — Should You Keep It?

Apple TV now costs $14.99 per month or $119 per year in the U.S. Eight monthly payments cost $119.92, while seven cost $104.93. Whether monthly or annual is better depends on how many months your watchlist actually needs Apple TV.

What the August 2026 price change means

Households that need Apple TV for seven or fewer paid months may spend less monthly. Households that need it for eight or more months may spend less annually.